Press Release

PRESS RELEASE

Contact:

Chan Lee
414-803-5425
MasterChan@JKLeeBlackBelt.com
www.JKLeeBlackBelt.com/media

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TV Show Draws MASSIVE Audience of Martial Artists
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MILWAUKEE, WI, June 16, 2008 - Tens of thousands of martial
artists -- of all ages from across the United States -- were
doing something unusual on Saturday afternoon. They were
watching television. Sitting in front of a TV set isn't a normal
weekend activity for disciplined, active and accomplished martial
artists, but the June 14th airwaves included a must-watch show.

Surveys repeatedly demonstrate that the vast majority of the
American public has an inaccurate understanding of martial arts.
Most people think it is just about kicking and punching -- which
is totally false. The pervasiveness of "ultimate fighting" (often
referred to as "mixed martial arts") on TV has aggravated this
false perception.

Traditional martial arts instruction isn't about fighting and
violence. Instead, it emphasizes the development of self-esteem,
self-discipline, focus and concentration, physical fitness and
competency in self defense. In other words, martial arts is
about becoming a better human being.

The reason so many martial artists were watching TV on June 14th
was that they were eager to see martial arts portrayed in the
correct way on MADE, the extremely popular MTV show where a
teenager is transformed ("made") into a different person. In the
100th episode of MADE that premiered on Saturday, a sedentary
Wisconsin teenager takes on the challenge of being "made" into
a disciplined martial artist.

Master Chan Lee, the martial arts teacher in this episode, has
been on a mission to correct the perception of traditional
martial arts for years --- via how he runs his five martial arts
schools (www.JKLeeBlackBelt.com) in the Milwaukee area and his
leadership of two national martial arts associations. This TV
show was his best opportunity yet to fulfill this mission so, a
few weeks ago, he launched a national campaign to notify his
fellow martial artists of the time and date of the premier airing.
His hope was that MTV would see the response and schedule
future episodes where a teen is transformed by martial arts.

By all accounts his efforts were a success and tens of thousands
of martial artists tuned into MTV on Saturday afternoon to watch
martial arts being accurately portrayed.

To learn more about the transformational benefits of martial arts,
please visit the Better Kids Institute (www.BetterKidsInstitute.com).
For more information on Master Chan Lee and his five martial arts
schools in Milwaukee, WI, please go to www.JKLeeBlackBelt.com.